Many networking events have a program segment where every attendee gets time (usually 30 seconds) to address the entire group. Sound scary? It won’t be if you’ve thought about, and practiced, what you are going to say.
Some experienced networkers are excellent speakers, and their commercial will sound quite polished. You’ll get there eventually, but like every other skill, it requires practice. If you’re just starting out, consider these tips for a basic 30-second commercial.
- To build your confidence, stick to your facts: WHO you are, WHAT you do, WHY are you special, and WHAT is good referral for your company.
- Stand up, make sure everyone can see and hear you, and open with a heartfelt greeting: “Good Morning!” (or afternoon, or simply, “Hello!”)
- If you’re still tongue-tied, consider the following template:
- o My name is Joe Jones, and I represent Gary’s Carpet Cleaning.
o Gary’s Carpet Cleaning is licensed and bonded, and has been cleaning carpets in Grapefruit County for over 30 years.
o We also have the great rates for tile and grout cleaning too.
o A good referral for us would be a restaurant or hotel that needs regular service, or a homeowner who would like to freshen up their carpeting before the holiday guests arrive.
o Again, my name is Joe Jones, with Gary’s Carpet Cleaning, and I’d love to help your floors look like new.
- Time yourself: 30 seconds, not one second more.
- Networking experts often suggest that you to tell an interesting story or factoid about your industry. I disagree. Use your precious 30 seconds to introduce your company; let somebody else be entertaining. Also, I can tell you from experience, that if you prepare a joke, clever story or fact ….you will instantly forget it when you open your mouth. Guaranteed.
- It’s OK to have it written down on a note card. Really. Nobody cares.
- Don’t use props. You’ll be remembered, but not in a good way.
- Taglines: My advice here may go against the grain, but I’m just not a big fan of clever catchphrases or anything that rhymes. However, this rule does not apply to legendary South Florida networker Fred King.
It’s only 5 short sentences, but look how much information it provides!
Brandon Woodward, Esq.
THE LAW OFFICE OF BRANDON WOODWARD, P.A.
Specializing in Small Business Law and Corporate Counsel